Product demonstration has become an integral part of marketing and more and more merchandising companies are using demonstrations & shopping center promotions to take their products to the prospective customers.  Shopping centre promotions are generally performed at large retail outlets as shopping malls and supermarkets and aim at luring prospects with interesting events, free giveaways, discount coupons and gifts with every purchase. Product demonstrations are all about interactive sales presentation of products that includes video presentations or providing prospects with test samples. The technique works great when used to introduce a new product or new versions of an existing product in the market. Here are some of the key benefits of product demonstration: Helps In Positioning your Brand: Effective product demonstrations can help in brand positioning. Make your product stand out uniquely within the competitive retail space! Attracts and Engages: Great produc...