The retail centre is the ultimate litmus test for any brand. All your efforts to advertise on TV, internet, and print media is to ensure that the customers pick up your product at the store. So, if you want to grow your brand knowledge among niche customers, you need to target the retail stores. Now, not everyone has the permission to set up retail store kiosks and promote your product. Companies like ADC has established business connections with nationwide retail store networks. This makes them eligible to set up stalls inside the store, attended by a welcoming and competent representative. Your product samples would also be there. The representative would describe the unique aspects of your product in a friendly and interesting manner. This encourages customers to use your products and spread the word. Lively product demonstration The company would offer a lively product demonstration to engage the visitors. He/she would be helpful to the customers in explaining why they shoul...