In the industry, people are looking forward to some strong product demonstration skills. This is because product demonstrations have the power of converting a potential lead into sales. Such demonstrations help the clients in the process to feel, see and know about the products better before buying it. So one should always follow a few staple rules while going ahead with a product demonstration in front of the prospective customers. Customizations Are Always Welcome It is advisable to customize your product demo before you go ahead with it. As each and every customer will have a different outlook and expectation from the products and services, your product demo should be able to match with the customer’s approach. You should always do a thorough research on the customer’s press releases, SEC filings, conference proceedings, published interviews and annual reports to know and understand the actual context of the particular demonstration. Tell Him What He Wants to Know A produc...