In short, a product demo or demonstration is a type of promotion for customers & prospects. To speak in simple language; it helps in achieving a greater sales figure. The main purpose of product demos is to attract potential customers and make purchase processes faster. The demos can be of any product – upcoming products or simply the newly launched ones. But the truth is product demonstration have their own significant risk factors. And to ensure the right product demo process, here are the rules to follow. Keeping the Demo Simple and Sleek The demo should be feature-rich. It should anyway leave an interesting impression of the particular product. Therefore, simplifying the demo becomes truly important. It should highlight a set of important features that can give true value to customers. A Story-Telling Gesture You do not demonstrate how that product works. Instead, you let the customers know how that product will be helpful to use. Clearly, each of the fea...

You must have come across varied kinds of shows and games being played in the shopping malls every day. Have you ever wondered why do these corporate companies keep on organising such activities in the shopping malls? That is mainly because they get to enhance their brand’s visibility through such a platform. Shopping Centre Promotions are one of the easiest and convenient ways to launch your new products in the market. Here, you do not have to pay for any shows but only for the organisers. Also, the most significant advantage is that you can select your target audience pretty quickly and get to interact with them on a personal level. The more you interact and motivate them about the brand, the more attention is received by the products. So, here are some vital points to consider before starting your promotional event in any shopping centre: Know Your Audience One of the first things to do will be to identify the audience niche. In case you are a cosmetics company, you...