Skip to main content

Shopping Centre Promotions: Getting the Message into the hands of Customers

Merchandising is all about the art of displaying products to retail consumers enticing and stimulating them to make a purchase. If you are looking for ways to effectively implement your Australia wide merchandising plan, product demonstration and shopping centre promotions are great techniques. An effective promotion can help get the message about your brand to potential customers. These days’ customers are spoilt for choice and it is crucial to draw their attention to your specific product and inform them about its potential benefits so that they are motivated to try it out. Product demonstrations at malls and shopping centres are being used by merchandising companies globally including Australia to convert potential customers into actual buyers.

Shopping centres and malls receive considerable footfall especially during weekends. Shopping centre promotions can help you capture this traffic and improve sales. Organising events, competitions, free sample distribution, free coupon distribution- all form a part of shopping centre promotional techniques.

Go for a product demonstration company that has experience and idea of the locality where your store is. The Staff needs to be enthusiastic, reliable along with relevant experience. Skilled promotional models can lure potential customers via interesting events such as lotteries, freebies, gifts with each purchase or interactive product demonstrations.

Here are some ground level rules to follow when conducting a shopping centre promotion:

Knowing the product:

Does the promotional Staff know your brand and its products inside out? Are they smart and knowledgeable enough to answer customer queries? Remember customers will form the first impression about the product on the basis of information provided by promo staff and the it will be a flop show in case your staff fumbles or does not provide prompt answers. Your demonstrators should be comfortable with each and every element of your product.
 

Define your goals:

What are the goals of your shopping centre promotion? Apart from enticing a customer and directing him/her to your store, a business can have other goals as well. Collecting feedback about the product or getting referrals are some additional goals you can achieve using shopping centre promotion and other merchandising techniques.

Practice & Practice:

The age old saying of “Practice makes a man perfect” applies to promotions and product demonstrations as well. Professional and skilled staff can help make your shopping centre promotion flawless and impress your target customers!

Make the communication two ways:

Remember your audience is not interested in hearing a lecture praising a product. Ensure that your promotion and demonstration gives prospects a chance to touch feel and try out the product as the case may be. Promo Staff should carry out the demonstration in a way that encourages questions from audience. Ask them if there is a feature they are looking for and explain how your product can resolve their issue.

ADC or Australian Demonstration Company is a leading product demonstration company in Australia.
Labels:
Location: Georges Hall NSW, Australia

Comments

Post a Comment

Popular posts from this blog

Merchandising companies to promote your business

It does not matter if your company is a well established one or it is just in the initial stages; promoting your product through innovative methods like shopping centre promotions is vital in this competitive world. Promotional merchandising companies assist you in gaining attention at events, trade shows and other congregations. Distributing promotional merchandise products as gifts along with a purchase certainly will work wonders for your business. The role of merchandising companies in the growth of your business Promotional companies fulfill all your brand awareness needs. You have to choose one method to attract your potential customers with your promotional product. Product demonstration at shopping centers, exhibitions and other events will help a lot in promoting your product. It is not easy for you to organize such a program by yourself. These professionals can help you in spreading the message across your customers with the maximum impact. They firs...
1 comment
Read more

Product Demonstrations for Greater Brand Connect

Merchandising companies have been increasingly turning to professional firms that specialize in shopping center promotions and product demonstration . One of the leading firms in Australia which has received rave reviews for its innovative and eye catching demonstrations is ADC Demos. This firm has made its mark in the niche industry of product demonstrations through their well-planned and professionally executed promotional activities. From local brands to international brands, ADC Demos has helped to increase the revenue of many companies in a very short time by connecting the product to the customer in a very warm and personal manner. By doing this, they are able to evoke a greater sense of brand connect and brand loyalty in the customer, which leads them to making the choice to buy the brand, even if it is an entirely new one in an already saturated competitive market. ADC Demos has been able to offer many merchandising companies a competitive edge over others through their smart...
Post a Comment
Read more

How Food Sampling effects The Sale of Products?

Food sampling has always been one of the most popular strategies to increase your food item sales. It has been proved to be an effective strategy. There are several factors behind the effective strategy. And if you are wondering why one should invest in food sampling and about its advantages, here is everything you should know. Human Psychology If you are doing something kind for your target audience, they will feel the need to do something in return. Most of the reputed companies make this clever strategy of reciprocity work. When your target audience gets fond of your free sample of food, they will step a step forward and buy your products. This is definitely going to increase your sales and reputation. When your products create a good impression, this will create a loyal relationship between your customers and you. They will keep coming back for your product and the customer-producer relationship will be deepened. It will increase the trust between the two parties and your...
Post a Comment
Read more