Skip to main content

Merchandising: From packaging to effective product promotions!

Shopping Centre Promotions
Merchandising companies are involved in almost everything that you see when you visit a retail store. From installation and setup of your store to displays and signs used, to promotional methods employed- all are looked after by merchandising companies.

Entice your prospective buyers with effective product demonstrations:

If you are launching a new product or an improved version of an existing product, shopping centre promotions and product demonstrations are the ideal choice. These techniques are a great way to get your product into the market and into the hands of your customers.

What role does an effective product demonstration play?

As part of the marketing mix, an effective product demonstration helps in introducing a new product or new versions of a product into the marketplace. The basic idea is to attract the prospect by showcasing the product and letting him touch, feel and experience the product. A great product demonstrator will use tact, knowledge and smart sales techniques to explain about the features of a product luring the customer to quickly make a purchase.

Shopping centre promotions:

Shopping centre promotions are an excellent way to attract customers to your store and keep them coming back. A great demonstration company can provide you with trained staff for product launches, competitions, surveys and POS promotions. It is important that your chosen promo staff is familiar with the locality where your store is located so that they can direct your prospective customers to the event area or to your store.

In-store demonstrations:

Large retail locations as departmental stores, supermarkets and shopping malls are ideal for in store demonstrations. Food and beverage products, personal grooming items and housekeeping products are the most suitable for this type of demonstration. Samples can be distributed to prospects or products can be displayed in front of the customers with a trained product demonstrator talking to the audience about its features and benefits.

Keys areas to focus on when carrying out a product demonstration in Victoria:

While carrying out product demonstration, one should focus on the effect. A great product demonstration is one that can motivate the customer into actually buying the product.
Fact, features and benefits followed by creating an urgency for the product is the key to a successful demonstration.

While talking about facts and features of a product create the scope for sale, urgency makes the sale happen. Creating urgency needs a bit of tact and creativity on the part of the product demonstrator so that he/she does not appear pushy. It is about making the prospective customer feel that the product is really good and they should go for it.

ADC Demos is a leading product demonstration company in Australia helping businesses promote their products to leading stores and supermarket chains. For details, please visit www.adcdemos.com.au
Labels:
Location: 3 Bellevue Avenue, Georges Hall, NSW, 2198

Comments

Post a Comment

Popular posts from this blog

Shopping centre promotions – The best marketing technique

Today, most of the advertising and marketing is done through online media. But, there is something that holds back customers from buying the products they view online. It doesn’t matter, to them to let go of the discounts and instead walk to a nearby store to check out the product physically. Some products- services marketing simply don’t work solely with online means of advertising. The marketing companies and agencies are using both online and offline modes to do the best marketing promotions for company products. The best places where people can actually see and feel the products are the malls or any stationary place where people can walk. The Product Demonstration is an idea through which demonstrators demonstrate their product use, show them how it is used, when and where it can be used and how buying the product can greatly benefit them. How the shopping centre promotion help Most customers today are buying impulsively as far as the product looks appealing to them. So for bra...
Post a Comment
Read more

Ideas on Fruitful ‘In-store’ Demonstrations

‘In-store’ demonstrations prove to be of great success. The education and experience acquired from the ‘in-store’ product demonstration have proved to be the ‘valuable asset’ which pushes our competition and dreams. The ‘product demonstrations’ are wonderful opportunities for the buyers, brand owners and stores for creating a community and increasing the sales. In the modern era of online shopping and e-commerce stores, the e-portals creates an enriched shopping experience and brings the brand owners, manufacturers as well as the buyers through rewarding shared experiences. For effective ‘in-store’ demonstration here are some Ideas which would help in strengthening your relationship and increasing your sales. Right Type of Space: For successful ‘in-store’ product demonstration, the right amount and type of space could make a huge effect on the final outcome. Back corners, crowded spaces or front doors are inappropriate spaces for successful customer interaction with the brand owners ...
Post a Comment
Read more

An In-Depth Guide about Shopping Centre Promotions

You must have come across varied kinds of shows and games being played in the shopping malls every day. Have you ever wondered why do these corporate companies keep on organising such activities in the shopping malls? That is mainly because they get to enhance their brand’s visibility through such a platform. Shopping Centre Promotions are one of the easiest and convenient ways to launch your new products in the market. Here, you do not have to pay for any shows but only for the organisers. Also, the most significant advantage is that you can select your target audience pretty quickly and get to interact with them on a personal level. The more you interact and motivate them about the brand, the more attention is received by the products. So, here are some vital points to consider before starting your promotional event in any shopping centre: Know Your Audience One of the first things to do will be to identify the audience niche. In case you are a cosmetics company, you...
Post a Comment
Read more