Skip to main content

In-store demonstration making way in the world of marketing

Since the inception of internet marketing, many small business owners have shifted from the traditional marketing mediums to promote their products. These business owners are more focused on spending their marketing budgets on web promotions. Without a doubt, online product promotions help your business expand. But using it in together with in-store promotions can be highly advantageous to achieve greater results.

What are shopping centre promotions?

Companies who are willing to promote their product through shopping centre promotions generally hire companies who have experience and well-trained staff to do endorse your products in shopping centres. These people demonstrate all benefits and features of your product in such a manner that the consumer is convinced to buy the product.

In-store product demonstration is a new and effective marketing technique designed to attract customers to the shopping centres. People who visit the stores are already in the mode of buying products. With such customers, cracking a sale is not tough. 90% of times these potential customers are converted into sure shot buyers of these products. Moreover, they also help in building awareness about your business. Both the methods together, online and in-store promotions help in capturing a wider audience.

Industries benefited

Though in-store demonstrations are applicable for all kinds of industries, however, one industry that is hugely benefited with this kind of advertising is the food and beverage industry. Due to options like food sample tasting, customers can easily experience the real taste and flavor of the product and then only if they like they would buy it. With the help of food sampling method, the demonstrators make the customer taste the sample of food products and inform them about their benefits. Customers find it convenient when buying a new product in the market.

ADC Australia has been assisting many companies with product demonstration services since 2000. It is also one of the leading companies in the field of in-store demonstrations. It is because of their experience and shopper marketing tactics, they have helped many small businesses increase sales and brand awareness.

Comments

Post a Comment

Popular posts from this blog

Merchandising companies to promote your business

It does not matter if your company is a well established one or it is just in the initial stages; promoting your product through innovative methods like shopping centre promotions is vital in this competitive world. Promotional merchandising companies assist you in gaining attention at events, trade shows and other congregations. Distributing promotional merchandise products as gifts along with a purchase certainly will work wonders for your business. The role of merchandising companies in the growth of your business Promotional companies fulfill all your brand awareness needs. You have to choose one method to attract your potential customers with your promotional product. Product demonstration at shopping centers, exhibitions and other events will help a lot in promoting your product. It is not easy for you to organize such a program by yourself. These professionals can help you in spreading the message across your customers with the maximum impact. They firs...
1 comment
Read more

Product Demonstrations for Greater Brand Connect

Merchandising companies have been increasingly turning to professional firms that specialize in shopping center promotions and product demonstration . One of the leading firms in Australia which has received rave reviews for its innovative and eye catching demonstrations is ADC Demos. This firm has made its mark in the niche industry of product demonstrations through their well-planned and professionally executed promotional activities. From local brands to international brands, ADC Demos has helped to increase the revenue of many companies in a very short time by connecting the product to the customer in a very warm and personal manner. By doing this, they are able to evoke a greater sense of brand connect and brand loyalty in the customer, which leads them to making the choice to buy the brand, even if it is an entirely new one in an already saturated competitive market. ADC Demos has been able to offer many merchandising companies a competitive edge over others through their smart...
Post a Comment
Read more

How Food Sampling effects The Sale of Products?

Food sampling has always been one of the most popular strategies to increase your food item sales. It has been proved to be an effective strategy. There are several factors behind the effective strategy. And if you are wondering why one should invest in food sampling and about its advantages, here is everything you should know. Human Psychology If you are doing something kind for your target audience, they will feel the need to do something in return. Most of the reputed companies make this clever strategy of reciprocity work. When your target audience gets fond of your free sample of food, they will step a step forward and buy your products. This is definitely going to increase your sales and reputation. When your products create a good impression, this will create a loyal relationship between your customers and you. They will keep coming back for your product and the customer-producer relationship will be deepened. It will increase the trust between the two parties and your...
Post a Comment
Read more