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Showing posts from August, 2014

Effective product demonstration - Converting a prospect into a buyer

With increasing competition, marketers are constantly on a look out for newer and exciting ways of making their point and attracting potential buyers to their store. Product demonstrations, in store demonstrations and shopping centre promotions are some the popular marketing techniques that businesses across the world are adopting to convince potential customers into making a purchase.

Product demonstration is an excellent marketing tool that involves innovative showcasing of products to potential customers. The idea is to introduce a product and narrate its features and benefits to customers enticing them to buy it. Products may include new products as well as newer versions of an existing product. Face to face product demonstrations and getting a brand into the hand of a potential customer using in store demonstrations are getting popular as part of the marketing mix.

When choosing a product demonstration company in Victoria, it is important to check out the calibre and expertise of…