Merchandising companies are always on the lookout for different ways of promoting their products and services, whether it is a newly launched one or one that has already been there for a while. There are many different channels of marketing now, more than ever before, from digital marketing and social media marketing to the age-old print and electronic media marketing as well as the ever ubiquitous billboards. However, there is one form of marketing that has stood the test of time on account of its efficiency and proven success-and that is shopping center promotions. How does a product demonstration help merchandising companies? A product demonstration can be conducted for a wide variety of products in different categories, whether it is for the beauty and cosmetics industry or the food and beverages industry or even for the electronics appliances industry. Product demonstrations give the customers a first-hand view of what a product feels like, tastes like, looks like, or how it wo