Merchandising companies have been increasingly turning to professional firms that specialize in shopping center promotions and product demonstration . One of the leading firms in Australia which has received rave reviews for its innovative and eye catching demonstrations is ADC Demos. This firm has made its mark in the niche industry of product demonstrations through their well-planned and professionally executed promotional activities. From local brands to international brands, ADC Demos has helped to increase the revenue of many companies in a very short time by connecting the product to the customer in a very warm and personal manner. By doing this, they are able to evoke a greater sense of brand connect and brand loyalty in the customer, which leads them to making the choice to buy the brand, even if it is an entirely new one in an already saturated competitive market. ADC Demos has been able to offer many merchandising companies a competitive edge over others through their smart