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Showing posts from October, 2014

Shopping Centre Promotions: Getting the Message into the hands of Customers

Merchandising is all about the art of displaying products to retail consumers enticing and stimulating them to make a purchase. If you are looking for ways to effectively implement your Australia wide merchandising plan, product demonstration and shopping centre promotions are great techniques. An effective promotion can help get the message about your brand to potential customers. These days’ customers are spoilt for choice and it is crucial to draw their attention to your specific product and inform them about its potential benefits so that they are motivated to try it out. Product demonstrations at malls and shopping centres are being used by merchandising companies globally including Australia to convert potential customers into actual buyers.

Shopping centres and malls receive considerable footfall especially during weekends. Shopping centre promotions can help you capture this traffic and improve sales. Organising events, competitions, free sample distribution, free coupon distr…