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Showing posts from July, 2016

Food Sampling For Greater Sales

A product demonstration is one of the most effective ways that the food and beverage industry has found to popularize new products and increase sales for older ones. When it comes to food and drink, people are always ready to spend money without any second thought. Still, it becomes difficult to get people to open their wallets when it comes to buying something totally new. This is because it is very easy to get into a comfort zone with certain products which have been used for years or even generations! To cause a disruption in this pattern and get people to venture out of this comfort zone and try something new is what companies are constantly striving for.

This is where food sampling comes into the picture. When people are given an opportunity to taste, see, smell, touch, or feel something new, there are very few people who would actually decline. As there is no commitment to buy the product, their natural curiosity gets the better of them and they venture out of thei…