Food sampling has always been one of the most popular strategies to increase your food item sales. It has been proved to be an effective strategy. There are several factors behind the effective strategy. And if you are wondering why one should invest in food sampling and about its advantages, here is everything you should know. Human Psychology If you are doing something kind for your target audience, they will feel the need to do something in return. Most of the reputed companies make this clever strategy of reciprocity work. When your target audience gets fond of your free sample of food, they will step a step forward and buy your products. This is definitely going to increase your sales and reputation. When your products create a good impression, this will create a loyal relationship between your customers and you. They will keep coming back for your product and the customer-producer relationship will be deepened. It will increase the trust between the two parties and your