When you look into a retail shop store, it is natural to be involved in the marketing of certain property to the customers and to the local community. Shopping is mainly influenced by two factors and they are shopping patterns of people and seasonal changes. The marketing of property also needs to be structured in a similar way. Here are some ideas regarding the establishment and the running of shopping centre marketing management program. It is essential to consider the tenancy mix of the property and later identify any kind of expected changes in the mix. If at all any tenant would probably leave the property, the marketing strategy has to be adjusted accordingly. It is important to focus on such tenants whom you know. It is important to consider the local community and the holidays or celebrations that take place all over the year. This could be the trigger points meant for the special marketing process within the property. The community celebrations could be merged to the activiti