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Showing posts from August, 2016

Product Demonstrations That Make a Difference

Merchandising companies often find themselves struggling to revive sales for a product or to entice customers to buy a newly launched product. They might find that even after investing a great deal in all kinds of promotional activities, from advertisements in print and electronic media to social media and digital forms of marketing, there is still a slump in sales or sales aren’t growing as projected. In scenarios like this, it is but natural to wonder what would be the next best step to get customers to know about the product, and more importantly, take the decision to buy it too!

Research from several organizations has shown that a product demonstration can encourage more than 41% of shoppers to buy a product. This is why discerning brands are willing to spend millions of dollars a year on in-store product demonstrations. The entire field has now diversified into more state-of-the-art techniques and methodologies that go beyond just handing out flyers or brochures. The latest techno…