Innovation is essential if you wish to expand your business among the public. The public is the main component which is important for your business. The public needs to like your business and the products and services that you provide to ensure that the business grows. This means that the growth of your business lies in the hands of the public and your customers. This is why you need to attract people to your products and services and show them what you can offer. Arranging shopping centre promotions is a method through which you can attract customers. However, you need to be very careful when you arrange for a product demonstration in a mall. There should be something new so that the individual is drawn towards your display. Some of the innovative ways through which you can arrange for shopping centre promotions are mentioned below. You Can Try Hosting an Event This is a method that is used by many businesses but still is a great way to attract customers. People are generally a