Designing a successful product demonstration! Author: steave waught Product demonstrations serve as a powerful tool when it comes to convincing your prospective customers how they can benefit from a particular product. Remember a successful product demonstration goes beyond simply highlighting the features of a product. The focus needs to be on the benefits a consumer investing in that product will enjoy. When done properly and correctly, a product demonstration not only can educate & inform your customers about the features of your product but also connect the dots translating these features into actual benefits. After all this is what a buyer is interested in, right? Food sampling also serves as an effective merchandising technique. Here free samples of the product mainly eatables or personal grooming products are distributed to customers visiting the store or roaming across in the locality or mall where your store is located. The idea is to lure customers so that they visit