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Showing posts from January, 2015

Merchandising: The tact of getting the product to the prospective customer

Merchandising companies try out various activities to promote sale of retail goods. From display techniques, product demonstrations, offers, free samples to innovative point of sale methods- all aim at luring the prospective customer into making a purchase.

Merchandising encompasses the entire planning process from choosing the right product to be promoted to carrying out effective promotion at the right place, right time & right price.

In retail, visual display merchandising techniques are getting popular. These involve intelligent product designs, packaging and display to stimulate prospective customers to invest in the product.
These are accompanied by attractive offers, discounts, free sampling, smart presentation and effective product demonstrations.

Food sampling is a tested method when it comes to food products. Counters offering free samples and allowing customers to taste the food item before buying have retained their popularity.

Product demonstrations aim at introducing…