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Merchandising: The tact of getting the product to the prospective customer

Product demonstration
Merchandising companies try out various activities to promote sale of retail goods. From display techniques, product demonstrations, offers, free samples to innovative point of sale methods- all aim at luring the prospective customer into making a purchase.

Merchandising encompasses the entire planning process from choosing the right product to be promoted to carrying out effective promotion at the right place, right time & right price.

In retail, visual display merchandising techniques are getting popular. These involve intelligent product designs, packaging and display to stimulate prospective customers to invest in the product.
These are accompanied by attractive offers, discounts, free sampling, smart presentation and effective product demonstrations.

Food sampling is a tested method when it comes to food products. Counters offering free samples and allowing customers to taste the food item before buying have retained their popularity.

Product demonstrations aim at introducing a new product or new features of an existing product to customers via a presentation.

In store demos are performed in various supermarkets, malls or departmental stores. They go well for a variety of items from food, beverages to personal grooming or housekeeping products.

While sometime the samples to be distributed are kept ready beforehand or can even be assorted & offered by the demonstrator’s right at the spot.

Standing in front of a bunch of people you do not know and demonstrating a product may not be very easy. However, a product demonstration if carried out in the correct way can act as one of the handiest sales tool for a great product. A smart demonstrator will keep a prospect involved and interested about the product apart from answering any product specific doubts and queries.

Benefits of Product demonstration include:

Enticing customers with visual display-

This goes especially well with products where unique design features act as key selling points as in case of fashion items. The ability to touch, feel or smell a product is far more appealing for customers rather than simply hearing to a sales pitch.

Provides a sense of ownership to your prospect-

Give your prospects a sense of ownership before taking on persuasive selling. This goes well in case of high end items like a car, motorbikes and home theatres and so on. When your prospect is offered a trial run and handed over the keys of the vehicle or the remote of the home theatre, it provides a sense of ownership.

Resolve concerns-

Last but definitely not the least, a great product demonstration answers any concerns that your prospective buyer has. It is always important to view product concern positively rather than taking it as a condemnation with respect to your product.

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