Skip to main content

Merchandising: The tact of getting the product to the prospective customer

Product demonstration
Merchandising companies try out various activities to promote sale of retail goods. From display techniques, product demonstrations, offers, free samples to innovative point of sale methods- all aim at luring the prospective customer into making a purchase.

Merchandising encompasses the entire planning process from choosing the right product to be promoted to carrying out effective promotion at the right place, right time & right price.

In retail, visual display merchandising techniques are getting popular. These involve intelligent product designs, packaging and display to stimulate prospective customers to invest in the product.
These are accompanied by attractive offers, discounts, free sampling, smart presentation and effective product demonstrations.

Food sampling is a tested method when it comes to food products. Counters offering free samples and allowing customers to taste the food item before buying have retained their popularity.

Product demonstrations aim at introducing a new product or new features of an existing product to customers via a presentation.

In store demos are performed in various supermarkets, malls or departmental stores. They go well for a variety of items from food, beverages to personal grooming or housekeeping products.

While sometime the samples to be distributed are kept ready beforehand or can even be assorted & offered by the demonstrator’s right at the spot.

Standing in front of a bunch of people you do not know and demonstrating a product may not be very easy. However, a product demonstration if carried out in the correct way can act as one of the handiest sales tool for a great product. A smart demonstrator will keep a prospect involved and interested about the product apart from answering any product specific doubts and queries.

Benefits of Product demonstration include:

Enticing customers with visual display-

This goes especially well with products where unique design features act as key selling points as in case of fashion items. The ability to touch, feel or smell a product is far more appealing for customers rather than simply hearing to a sales pitch.

Provides a sense of ownership to your prospect-

Give your prospects a sense of ownership before taking on persuasive selling. This goes well in case of high end items like a car, motorbikes and home theatres and so on. When your prospect is offered a trial run and handed over the keys of the vehicle or the remote of the home theatre, it provides a sense of ownership.

Resolve concerns-

Last but definitely not the least, a great product demonstration answers any concerns that your prospective buyer has. It is always important to view product concern positively rather than taking it as a condemnation with respect to your product.

For more details, please visit www.adcdemos.com.au
Labels:

Comments

Post a Comment

Popular posts from this blog

Product Demonstrations for Greater Brand Connect

Merchandising companies have been increasingly turning to professional firms that specialize in shopping center promotions and product demonstration . One of the leading firms in Australia which has received rave reviews for its innovative and eye catching demonstrations is ADC Demos. This firm has made its mark in the niche industry of product demonstrations through their well-planned and professionally executed promotional activities. From local brands to international brands, ADC Demos has helped to increase the revenue of many companies in a very short time by connecting the product to the customer in a very warm and personal manner. By doing this, they are able to evoke a greater sense of brand connect and brand loyalty in the customer, which leads them to making the choice to buy the brand, even if it is an entirely new one in an already saturated competitive market. ADC Demos has been able to offer many merchandising companies a competitive edge over others through their smart
Post a Comment
Read more

Best Ideas and Places for Product Promotions

Most of the people visit in shopping malls for shopping and spending a quality time with family and friends. It is an ideal and convenient place for targeting middle class and high-class buyers. For shopping center promotions, most of the companies select the shopping malls due to the world-class infrastructure and frequent customers. An air-conditioned environment, large gathering of all age-groups, easy parking and many other factors can enhance the product promotions in a positive manner. Shopping centres are usually liked by the people. The canopies built for product demonstration can easily draw the attention of the customers. To develop the brands by allowing the public to try or taste any food product can build a positive image of the product in the eyes of customers. Food Sampling is ideal to make the customers understand about the quality, freshness and safety of the product. It is a direct selling method that allows a customer to taste the dish and quickly decide to buy t
Post a Comment
Read more

Giving your Product Demonstration, an edge!

Business promotions are the lifeline of any and every business that not just breathe life into one’s business but also prolong and invigorate the same in the long run. There are various ways you can promote your business proactively and vigorously, so it is set on the pathway to a thundering success. Personal business promotions, offering human interaction and product demonstrations are a sure way to elevate your business to newer heights. Small businesses gain immensely from such business promotions, in terms of their brand visibility and publicity in the market. Similarly, big-time ventures reap their own benefits of maintaining as well as reinforcing their brand image and dominance over their rivals. ADC offers you its highly professional and competent services that support you in your business promotion activities in key business places and activities such as, business promotion booths and shopping centre promotions . Our team of highly skilled and rigorously trained profession
Post a Comment
Read more