Today marketing operations are not only limited to the web or television advertising interface, it now extends to direct sales promotion and in-store marketing. Modern-day promotional activities are more demonstrative in nature. Product demonstration makes a product appear visually enriching to the prospective buyer. It is the highest sales tool that companies can put to use to stimulate consumer interest. From setting up product demonstration desks, interacting with customers, to giving out free samples Australia Demonstration companies deliver a host of retail promotional services. Product Demonstration: The Go-to Marketing Option It forms an intrinsic part of sales promotion and it is an effective technique used for introducing new products in the retail merchandising markets. Opt for this interactive sales technique for the following reasons- It helps in better brand positioning by demonstrating the specific special attributes and features. Consumers not only become aware