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Showing posts from 2014

Effective Product Demonstration can drive your business sales

Sampling can be for food products, toiletries or makeup. It is an effective marketing technique that engages all five senses – sight, sound, smell, touch and taste- of a potential buyer. This in turn helps engross your prospect emotionally and drive sales thus making it a popular retail marketing tool. Sampling is equally helpful when introducing a new product or new variants of the existing one.
Product Demonstrations are all about demonstrating the features of your product in tandem with its benefits for the shopper. A great product demonstration company focuses on interaction designs and custom styling of the sampling station so that it matches the brand and its products. Hiring skilled demonstrators for your campaign is equally important as they act as ambassadors for your brand.
These techniques put your products directly into the hands and minds of the potential customers. Trying out something is always exciting and also ensures your target buyers do not deviate to something els…

Merchandising: From packaging to effective product promotions!

Merchandising companies are involved in almost everything that you see when you visit a retail store. From installation and setup of your store to displays and signs used, to promotional methods employed- all are looked after by merchandising companies.

Entice your prospective buyers with effective product demonstrations: If you are launching a new product or an improved version of an existing product, shopping centre promotions and product demonstrations are the ideal choice. These techniques are a great way to get your product into the market and into the hands of your customers.
What role does an effective product demonstration play? As part of the marketing mix, an effective product demonstration helps in introducing a new product or new versions of a product into the marketplace. The basic idea is to attract the prospect by showcasing the product and letting him touch, feel and experience the product. A great product demonstrator will use tact, knowledge and smart sales techniqu…

Shopping Centre Promotions: Getting the Message into the hands of Customers

Merchandising is all about the art of displaying products to retail consumers enticing and stimulating them to make a purchase. If you are looking for ways to effectively implement your Australia wide merchandising plan, product demonstration and shopping centre promotions are great techniques. An effective promotion can help get the message about your brand to potential customers. These days’ customers are spoilt for choice and it is crucial to draw their attention to your specific product and inform them about its potential benefits so that they are motivated to try it out. Product demonstrations at malls and shopping centres are being used by merchandising companies globally including Australia to convert potential customers into actual buyers.

Shopping centres and malls receive considerable footfall especially during weekends. Shopping centre promotions can help you capture this traffic and improve sales. Organising events, competitions, free sample distribution, free coupon distr…

Effective product demonstration - Converting a prospect into a buyer

With increasing competition, marketers are constantly on a look out for newer and exciting ways of making their point and attracting potential buyers to their store. Product demonstrations, in store demonstrations and shopping centre promotions are some the popular marketing techniques that businesses across the world are adopting to convince potential customers into making a purchase.

Product demonstration is an excellent marketing tool that involves innovative showcasing of products to potential customers. The idea is to introduce a product and narrate its features and benefits to customers enticing them to buy it. Products may include new products as well as newer versions of an existing product. Face to face product demonstrations and getting a brand into the hand of a potential customer using in store demonstrations are getting popular as part of the marketing mix.

When choosing a product demonstration company in Victoria, it is important to check out the calibre and expertise of…

Popularise your brand and drive sales with effective product demonstration techniques

With growing competition, businesses are on a constant lookout for ways to present their products in a better way to customers, converting them into buyers. The idea behind product demonstration is to endorse products while involving, informing and entertaining target customers so that they finally take a positive action. Your demonstration company will use methods as in- store product demonstrations, shopping centre promotions and food sampling.

Product demonstration is about showing off your products to target customers using professionally trained demonstrators or models. Whether you deal with grocery, garments or cosmetics; people are more likely to be attracted given a chance to taste or use the product, isn’t it? Product demonstrations offer visual support to improve a sales presentation and this specially works when you want to show off unique features of a product. An opportunity to touch a product works much better than simply listening to a sales pitch. Supermarkets, malls …

How to Use Product Demonstration to Help Your Business Reach Out To Customers

Shopping center promotions and product demonstrations are the best way for the consumers to know about the product that you want to advertise. It is an excellent technique to get the general public try or sample your product and if they like, they can purchase from you.
How to launch your product

Product launch is an important aspect, as it is necessary to get public attention, so that they are aware about your product’s existence. This is best done face to face, in real time with potential customers at shopping center promotions. Setting up sampling stalls is a great way to interact with the end consumers and let them understand or taste the product.
Getting someone to do the promotions When you hire a reputed product demonstration agency to help you with the sampling, not only do you get professionalism and expertise, but you also get expert advice on how you could improve on your campaign. You get a dedicated staff that is trained to get people to try out what you have to offer.


Hiring ADC vs Creating an In-House Marketing Team

No matter what kind of product or service you offer, you need the best marketing plan to optimize your brand awareness, increase lead generation, and boost sales. One way is to utilize the talents and services of a reputed marketing company like ADC, who have several years of experience in making the best marketing plan for merchandising companies.

When ADC experts handle your shopping centre promotions, your in-house marketing team can focus more on maximizing their energy, talents and time for addressing other needs of your business. ADC has a diverse team of marketing experts, filled with some of the best and most experienced professionals in the industry. They are updated with the latest marketing trends, and are talented enough to deliver fresh, targeted and successful marketing programs. They are updated with the latest tools and news of the industry, keeping your marketing campaign entrenched with the best of service offerings.

If your in-house marketing employees handle your pro…