Skip to main content

Shopping Centre Promotions: Getting the Message into the hands of Customers

Merchandising is all about the art of displaying products to retail consumers enticing and stimulating them to make a purchase. If you are looking for ways to effectively implement your Australia wide merchandising plan, product demonstration and shopping centre promotions are great techniques. An effective promotion can help get the message about your brand to potential customers. These days’ customers are spoilt for choice and it is crucial to draw their attention to your specific product and inform them about its potential benefits so that they are motivated to try it out. Product demonstrations at malls and shopping centres are being used by merchandising companies globally including Australia to convert potential customers into actual buyers.

Shopping centres and malls receive considerable footfall especially during weekends. Shopping centre promotions can help you capture this traffic and improve sales. Organising events, competitions, free sample distribution, free coupon distribution- all form a part of shopping centre promotional techniques.

Go for a product demonstration company that has experience and idea of the locality where your store is. The Staff needs to be enthusiastic, reliable along with relevant experience. Skilled promotional models can lure potential customers via interesting events such as lotteries, freebies, gifts with each purchase or interactive product demonstrations.

Here are some ground level rules to follow when conducting a shopping centre promotion:

Knowing the product:

Does the promotional Staff know your brand and its products inside out? Are they smart and knowledgeable enough to answer customer queries? Remember customers will form the first impression about the product on the basis of information provided by promo staff and the it will be a flop show in case your staff fumbles or does not provide prompt answers. Your demonstrators should be comfortable with each and every element of your product.
 

Define your goals:

What are the goals of your shopping centre promotion? Apart from enticing a customer and directing him/her to your store, a business can have other goals as well. Collecting feedback about the product or getting referrals are some additional goals you can achieve using shopping centre promotion and other merchandising techniques.

Practice & Practice:

The age old saying of “Practice makes a man perfect” applies to promotions and product demonstrations as well. Professional and skilled staff can help make your shopping centre promotion flawless and impress your target customers!

Make the communication two ways:

Remember your audience is not interested in hearing a lecture praising a product. Ensure that your promotion and demonstration gives prospects a chance to touch feel and try out the product as the case may be. Promo Staff should carry out the demonstration in a way that encourages questions from audience. Ask them if there is a feature they are looking for and explain how your product can resolve their issue.

ADC or Australian Demonstration Company is a leading product demonstration company in Australia.

Comments

Popular posts from this blog

Shopping centre promotions – The best marketing technique

Today, most of the advertising and marketing is done through online media. But, there is something that holds back customers from buying the products they view online. It doesn’t matter, to them to let go of the discounts and instead walk to a nearby store to check out the product physically. Some products- services marketing simply don’t work solely with online means of advertising. The marketing companies and agencies are using both online and offline modes to do the best marketing promotions for company products. The best places where people can actually see and feel the products are the malls or any stationary place where people can walk. The Product Demonstration is an idea through which demonstrators demonstrate their product use, show them how it is used, when and where it can be used and how buying the product can greatly benefit them. How the shopping centre promotion help Most customers today are buying impulsively as far as the product looks appealing to them. So for bra...

Ideas on Fruitful ‘In-store’ Demonstrations

‘In-store’ demonstrations prove to be of great success. The education and experience acquired from the ‘in-store’ product demonstration have proved to be the ‘valuable asset’ which pushes our competition and dreams. The ‘product demonstrations’ are wonderful opportunities for the buyers, brand owners and stores for creating a community and increasing the sales. In the modern era of online shopping and e-commerce stores, the e-portals creates an enriched shopping experience and brings the brand owners, manufacturers as well as the buyers through rewarding shared experiences. For effective ‘in-store’ demonstration here are some Ideas which would help in strengthening your relationship and increasing your sales. Right Type of Space: For successful ‘in-store’ product demonstration, the right amount and type of space could make a huge effect on the final outcome. Back corners, crowded spaces or front doors are inappropriate spaces for successful customer interaction with the brand owners ...

An In-Depth Guide about Shopping Centre Promotions

You must have come across varied kinds of shows and games being played in the shopping malls every day. Have you ever wondered why do these corporate companies keep on organising such activities in the shopping malls? That is mainly because they get to enhance their brand’s visibility through such a platform. Shopping Centre Promotions are one of the easiest and convenient ways to launch your new products in the market. Here, you do not have to pay for any shows but only for the organisers. Also, the most significant advantage is that you can select your target audience pretty quickly and get to interact with them on a personal level. The more you interact and motivate them about the brand, the more attention is received by the products. So, here are some vital points to consider before starting your promotional event in any shopping centre: Know Your Audience One of the first things to do will be to identify the audience niche. In case you are a cosmetics company, you...