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Shopping Centre Promotions: Getting the Message into the hands of Customers

Merchandising is all about the art of displaying products to retail consumers enticing and stimulating them to make a purchase. If you are looking for ways to effectively implement your Australia wide merchandising plan, product demonstration and shopping centre promotions are great techniques. An effective promotion can help get the message about your brand to potential customers. These days’ customers are spoilt for choice and it is crucial to draw their attention to your specific product and inform them about its potential benefits so that they are motivated to try it out. Product demonstrations at malls and shopping centres are being used by merchandising companies globally including Australia to convert potential customers into actual buyers.

Shopping centres and malls receive considerable footfall especially during weekends. Shopping centre promotions can help you capture this traffic and improve sales. Organising events, competitions, free sample distribution, free coupon distribution- all form a part of shopping centre promotional techniques.

Go for a product demonstration company that has experience and idea of the locality where your store is. The Staff needs to be enthusiastic, reliable along with relevant experience. Skilled promotional models can lure potential customers via interesting events such as lotteries, freebies, gifts with each purchase or interactive product demonstrations.

Here are some ground level rules to follow when conducting a shopping centre promotion:

Knowing the product:

Does the promotional Staff know your brand and its products inside out? Are they smart and knowledgeable enough to answer customer queries? Remember customers will form the first impression about the product on the basis of information provided by promo staff and the it will be a flop show in case your staff fumbles or does not provide prompt answers. Your demonstrators should be comfortable with each and every element of your product.

Define your goals:

What are the goals of your shopping centre promotion? Apart from enticing a customer and directing him/her to your store, a business can have other goals as well. Collecting feedback about the product or getting referrals are some additional goals you can achieve using shopping centre promotion and other merchandising techniques.

Practice & Practice:

The age old saying of “Practice makes a man perfect” applies to promotions and product demonstrations as well. Professional and skilled staff can help make your shopping centre promotion flawless and impress your target customers!

Make the communication two ways:

Remember your audience is not interested in hearing a lecture praising a product. Ensure that your promotion and demonstration gives prospects a chance to touch feel and try out the product as the case may be. Promo Staff should carry out the demonstration in a way that encourages questions from audience. Ask them if there is a feature they are looking for and explain how your product can resolve their issue.

ADC or Australian Demonstration Company is a leading product demonstration company in Australia.


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