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Showing posts from December, 2015

The power of Product Demonstration!!

Product demonstration and shopping centre promotions act as a powerful tool to help promote your products in supermarkets and big retail stores. Today when you walk into any departmental store, you are greeted by product specialists with smiling faces. Merchandising companies across the globe are now utilizing the power of product demonstration that gives prospects a chance to try a product in a no pressure atmosphere.

Product demonstrations involve the five human senses of sight, sound, smell, taste and touch. They engage the heart and mind of the prospect and motivate them to actually take the action. 
Expert demonstrations go a long way in enhancing brand awareness and helping address product related concerns.

Let’s have a look at the benefits of product demonstration

Creates Interest
Especially applicable to products where design features are the prime selling points as in case of fashion, toys, furnishings, electronics and more. Customers want to touch, feel and operate such produc…