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The power of Product Demonstration!!

Product demonstration and shopping centre promotions act as a powerful tool to help promote your products in supermarkets and big retail stores. Today when you walk into any departmental store, you are greeted by product specialists with smiling faces. Merchandising companies across the globe are now utilizing the power of product demonstration that gives prospects a chance to try a product in a no pressure atmosphere.

Product demonstrations involve the five human senses of sight, sound, smell, taste and touch. They engage the heart and mind of the prospect and motivate them to actually take the action. 
Expert demonstrations go a long way in enhancing brand awareness and helping address product related concerns.

Let’s have a look at the benefits of product demonstration

Creates Interest
Especially applicable to products where design features are the prime selling points as in case of fashion, toys, furnishings, electronics and more. Customers want to touch, feel and operate such products before investing in them rather than just hearing a speech on the product.

Offers a sense of ownership
The ability to touch, smell or manually operate a product gives a sense of ownership to the user. Test car drives use this concept pretty well where buyers can experience the joy of being behind the wheels without needing to pay for it. This experience in turn tempts the prospect to invest in the product.

Addresses concerns
An effective product demonstration must aim at combating any product related concern that prospects may have. Make sure you pause in between while carrying out the demonstration and give prospects time to put up any questions related to your product that may be bothering them.

Here are some product demonstration tips that will help you identify right demonstration specialists:
Preparedness: How prepared is the demonstrator? Right from the appearance of the demonstration area to how neat and tidy he/she looks. Has the presentation been practiced over and again? Does the demonstrator have any kind of backup plan in case the product stops working?

Overall does the demonstrator look confident in handling any questions from the audience?

Stand while presenting: If you are carrying out an in-store demonstration, make sure you are standing. This will make you feel confident and more in charge. Sitting down often comes across as a sign of disinterest to customers.

Make the conversation two way:
Turn your presentation into a conversation not a boring speech. As Confucius said, “Tell me and I’ll forget; show me and I may remember; involve me and I’ll understand”

In case of product demonstration, simply showing how a product works is not enough. Give your prospects the chance to try the product, operate it, press the buttons. While they do so, tell them how they can benefit from each of these functionalities.

ADC or Australia Demonstration Company is a leading product demonstration company helping clients get their products into hypermarkets and big retail stores. For details, please visit www.adcdemos.com.au

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