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Showing posts from May, 2018

Improved Brand Marketing with Demonstrative Promotions

Shopping Centre promotions is an integral aspect of field marketing. It is an effective way of getting a brand out in the market and placing it in the hands of potential customers. It caters to a wide variety of promotional display needs. Promotions for shopping centres include combining products with customized branding to make the product appealing in the eyes of passers-by. The people representing a brand should be reliable, enthusiastic, and engaging. An intrinsic aspect of promotions is organising events to keep the customers involved. This includes- free giveaways, raffles, competitions, sign-up programmes, interactive shows, and gift with purchase.

The Effectiveness of Shopping Centre Promotions
Promotional activities in a shopping centre environment tend to enhance the chances of meeting a multifaceted target audience with the majority of them having higher disposable income. Not only does a shopping centre set-up provide greater footfall it also increases access to people from…