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Showing posts from November, 2018

Why is Product Demonstration Useful?

The key objective of the product demonstration is increasing the sales in ‘target market’. It involves the ‘interactive sales presentations’ such as providing test samples to the customers, showing them innovative video presentations of the products etc.  This creative marketing technique involves the introduction of ‘new products’ in the ‘retail markets’ such as the mass merchandise outlets by alluring consumers to the ‘demonstration booths’.
The Pros of Product Demonstration The Positioning of Brand: The key objective of positioning a brand is to make the customers aware of the unique features of the various products. The product demonstrations in the ‘retail outlets’ help producers in communicating directly with the customers about the attributes and benefits of the various products. This branding helps a product to stand out in a fiercely competitive market.Training the Customers: During the product demonstrations and shopping centre promotion the customers can check out the produ…