Many companies provide food samplings to customers for shopping centre promotions . Contrary to popular belief, this is an excellent marketing strategy for spreading brand awareness. It is no doubt providing free samples would cost you some extra money but when done right, brands can make even more through this endeavour. You can tell your customers how the food tastes like or in what ways should it be prepared in order to get the best results. However, this is nothing compared to when the customers can touch, smell and taste the item for themselves and find some proof. Here are a few ways in which companies can improve their food sampling demonstrations to better impress their customers. Keeping It Simple While handing food samplings it is necessary to give only a simplified explanation to go with it. Explaining too many details either gives the impression that the food item requires a lot of complex steps to prepare or worse case, results in the customers getting intimidated and not