A product demo is a process of demonstration of a product to people in order to introduce the released product to potential customers. Product demonstration is an effective marketing tool that can spread brand awareness very easily. Nowadays a lot of companies are seeing the potential in this strategy and teaming up with professional demonstrators to provide demonstrations in stores, markets, and malls. There are many different ways in which product demonstration can be carried out. Some of these are more effective than others but it also depends on the type of product you have. Demonstrators can be enlisted to help out with both launched, upcoming and even existing products. In-store Demonstrations When product demonstration is done in a large retail store location like supermarkets, department stores, and shopping malls, such demonstrations come under in-store demonstrations. The main types of products that come under this category are food items, beverages, housekeeping products,