Skip to main content

3 Product Demonstration Strategies Employed by Successful Brands

A product demo is a process of demonstration of a product to people in order to introduce the released product to potential customers. Product demonstration is an effective marketing tool that can spread brand awareness very easily. Nowadays a lot of companies are seeing the potential in this strategy and teaming up with professional demonstrators to provide demonstrations in stores, markets, and malls.

There are many different ways in which product demonstration can be carried out. Some of these are more effective than others but it also depends on the type of product you have. Demonstrators can be enlisted to help out with both launched, upcoming and even existing products.

In-store Demonstrations
When product demonstration is done in a large retail store location like supermarkets, department stores, and shopping malls, such demonstrations come under in-store demonstrations.

The main types of products that come under this category are food items, beverages, housekeeping products, products for personal care and some other types of products. It can be just distribution of ready-made food packets or the demonstrators would need to prepare the food on the spot and then distribute the product.

In-home Product Demonstrations
These types of demonstrations are normally done for high end and niche products as they are costlier than in-store demonstrations. The type of products that fall under this category is home care products and pharmaceutical products. As the process has to be repeated per customer, in-home demonstrations require a lot of work. Door-to-door salesmen often do this type of demonstrations.

Trade Shows
Trade shows are normally held for similar product demos. Many companies from the specific industries are invited to join the trade shows and set up their booth or store. The interested crowd can join the event and the experience an In-store demonstration.

These type of events are really beneficial for customers as they can compare products on the spot due to the presence of many brands.

Be it any sort of demonstration, as long as the launched products get the right kind of presentation, companies can spread brand awareness successfully. Choosing the right product demonstration to work with you in this endeavour is necessary to gain customer engagement.

Comments

Popular posts from this blog

Shopping centre promotions – The best marketing technique

Today, most of the advertising and marketing is done through online media. But, there is something that holds back customers from buying the products they view online. It doesn’t matter, to them to let go of the discounts and instead walk to a nearby store to check out the product physically. Some products- services marketing simply don’t work solely with online means of advertising. The marketing companies and agencies are using both online and offline modes to do the best marketing promotions for company products. The best places where people can actually see and feel the products are the malls or any stationary place where people can walk. The Product Demonstration is an idea through which demonstrators demonstrate their product use, show them how it is used, when and where it can be used and how buying the product can greatly benefit them. How the shopping centre promotion help Most customers today are buying impulsively as far as the product looks appealing to them. So for bra...

Ideas on Fruitful ‘In-store’ Demonstrations

‘In-store’ demonstrations prove to be of great success. The education and experience acquired from the ‘in-store’ product demonstration have proved to be the ‘valuable asset’ which pushes our competition and dreams. The ‘product demonstrations’ are wonderful opportunities for the buyers, brand owners and stores for creating a community and increasing the sales. In the modern era of online shopping and e-commerce stores, the e-portals creates an enriched shopping experience and brings the brand owners, manufacturers as well as the buyers through rewarding shared experiences. For effective ‘in-store’ demonstration here are some Ideas which would help in strengthening your relationship and increasing your sales. Right Type of Space: For successful ‘in-store’ product demonstration, the right amount and type of space could make a huge effect on the final outcome. Back corners, crowded spaces or front doors are inappropriate spaces for successful customer interaction with the brand owners ...

An In-Depth Guide about Shopping Centre Promotions

You must have come across varied kinds of shows and games being played in the shopping malls every day. Have you ever wondered why do these corporate companies keep on organising such activities in the shopping malls? That is mainly because they get to enhance their brand’s visibility through such a platform. Shopping Centre Promotions are one of the easiest and convenient ways to launch your new products in the market. Here, you do not have to pay for any shows but only for the organisers. Also, the most significant advantage is that you can select your target audience pretty quickly and get to interact with them on a personal level. The more you interact and motivate them about the brand, the more attention is received by the products. So, here are some vital points to consider before starting your promotional event in any shopping centre: Know Your Audience One of the first things to do will be to identify the audience niche. In case you are a cosmetics company, you...