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3 Product Demonstration Strategies Employed by Successful Brands

A product demo is a process of demonstration of a product to people in order to introduce the released product to potential customers. Product demonstration is an effective marketing tool that can spread brand awareness very easily. Nowadays a lot of companies are seeing the potential in this strategy and teaming up with professional demonstrators to provide demonstrations in stores, markets, and malls.

There are many different ways in which product demonstration can be carried out. Some of these are more effective than others but it also depends on the type of product you have. Demonstrators can be enlisted to help out with both launched, upcoming and even existing products.

In-store Demonstrations
When product demonstration is done in a large retail store location like supermarkets, department stores, and shopping malls, such demonstrations come under in-store demonstrations.

The main types of products that come under this category are food items, beverages, housekeeping products, products for personal care and some other types of products. It can be just distribution of ready-made food packets or the demonstrators would need to prepare the food on the spot and then distribute the product.

In-home Product Demonstrations
These types of demonstrations are normally done for high end and niche products as they are costlier than in-store demonstrations. The type of products that fall under this category is home care products and pharmaceutical products. As the process has to be repeated per customer, in-home demonstrations require a lot of work. Door-to-door salesmen often do this type of demonstrations.

Trade Shows
Trade shows are normally held for similar product demos. Many companies from the specific industries are invited to join the trade shows and set up their booth or store. The interested crowd can join the event and the experience an In-store demonstration.

These type of events are really beneficial for customers as they can compare products on the spot due to the presence of many brands.

Be it any sort of demonstration, as long as the launched products get the right kind of presentation, companies can spread brand awareness successfully. Choosing the right product demonstration to work with you in this endeavour is necessary to gain customer engagement.


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