Online shopping may be on a constant rise yet the brick and mortar store is still flourishing no less. For businesses, relying on a physical store this is great news. However, to ensure uninterrupted footfalls at their stores, it is important to give customers a memorable purchasing experience and for this, smart retailers are adapting to changing merchandising trends. Merchandising companies use several techniques starting from product demonstration to shopping centre promotions and food sampling techniques to attract and convert prospects converting them to customers. It is important to understand why customers choose physical retail outlets over online shopping. It is all about engaging the five human senses. People want to touch, taste, smell, see and hear about the products before they decide to make a purchase. All of this is often not possible when buying online. Merchandising companies try and use this to their advantage by creating product displays and des