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Popular Promotional Techniques merchandising companies use

Online shopping may be on a constant rise yet the brick and mortar store is still flourishing no less. For businesses, relying on a physical store this is great news. However, to ensure uninterrupted footfalls at their stores, it is important to give customers a memorable purchasing experience and for this, smart retailers are adapting to changing merchandising trends.

Merchandising Companies
Merchandising companies use several techniques starting from product demonstration to shopping centre promotions and food sampling techniques to attract and convert prospects converting them to customers.
It is important to understand why customers choose physical retail outlets over online shopping. It is all about engaging the five human senses. People want to touch, taste, smell, see and hear about the products before they decide to make a purchase. All of this is often not possible when buying online. Merchandising companies try and use this to their advantage by creating product displays and design demonstration activities that engage human senses in the best possible way.

Some of the most popular merchandising techniques include:

Free Samples:

Distributing free samples to prospects or letting them try a new food item or drink at your store is a great way to attract customers. Food sampling works great in case of eatables and beverages & is a proven technique that boosts sales. Set up a display area where you can display your products. Smart marketing staff can lead prospects entering the store to that area and make them try a new juice sample.  While the customer sips the juice they can let them know about the ingredients and how it is beneficial for their health and so on.

Sampling technique also works great in case of cosmetic brands and trial of the products as lipstick or eyeliner may often be the key to converting a prospect into a buyer.

Product demonstration companies guide businesses about everything right from the appealing display of product to effective demonstration that can convince the buyer to shell out money for the product.

Shopping Centre Promotions

You can also significantly improve footfalls to your store with Shopping Centre Promotions. With engaging and enthusiastic promotional staff, shopping centre promotions take your brand’s new or improved product straight to your prospective customer. Such mall promotions include organising various competitions, point of sale promotions, interactive shows and offering free giveaways as T-Shirts, pens that come with the brand logo.

Such promotional activities can easily engage and involve visitors to your store especially in high traffic malls and supermarkets.

Inform, engage and lure customers to buy your product with effective product demonstration. ADC Or Australian Demonstration Company has a team of highly professional demonstrators who know the tact of marrying the features of your product to the benefits it will offer to the buyer.

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