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Utilize the power of Product Demonstration to boost sales

Product demonstration is one of your most important tools when it comes to promoting your product to your prospects. Merchandising companies offer various promotional techniques as product demonstration, food sampling and more to create interest, inform and educate consumers about new or improved version of existing products. Effective product demonstration techniques can transform a prospect into an actual buyer.

Food Sampling:

Food sampling technique as the name suggests is about distribution of food samples in malls, hypermarkets and other busy areas.

Offering free samples can be of great benefit as it gives your prospects a chance to taste your product, ask questions that come instantly after tasting an item and also help you gather crucial feedback.

In –store product demonstration technique
In store product demonstration applies to any product that you want your consumer to have a more hands on experience to create interest. Rather than hearing a stale sales pitch, consumers are always more open to in- store demonstration techniques. It helps grab their attention, create involvement, inform and motivate them to make a purchase.

From food products, household items, grooming and wellness products to electronics, this technique works great for a wide range of items.

Product demonstration companies hire smart and trained professionals who are apt in luring and convincing your prospects into buying a product.

Some tips to carrying out a great product demonstration:

Preparation & Practice

Standing in front of an unknown group and talking or demonstrating a product might not be that easy. A product demonstration specialist must be prepared for the demo. The key to a successful demonstration is repeated practice. You need to be comfortable with each feature, button and functionality of the product.

Put yourself in your prospect’s shoes

The best way to prepare for a demonstration is putting one in the position of the consumer. Make a list of questions that your prospect may ask and keep the answers ready.

Marry product features with benefits

Your consumer wants to know how they can benefit from a product. Rather than talking about features and specifications of a product alone, make sure you link them to how a buyer is going to benefit from them.

Conversation not Speech
An effective product demonstration specialist will carry out an interesting conversation with the audience instead of making it a one sided boring speech. It is important to ask customers questions that will lead to more questions and take the discussion forward.

Merchandising companies are employing these techniques to take message about their brand and its products to customers. ADC Demos is a leading product demonstration company in Australia. With skilled demonstration specialists, ADC can effectively help take your brand to hypermarkets, malls and stores improving sales.


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