A beautiful product is of no use if one cannot create a market to sell it. Each product calls for different marketing strategy. One needs to understand the consumer needs before making marketing plan. Generating smart ideas for developing campaign strategy is much easier if one knows the objective one is trying to achieve. One needs to develop innovative selling points, there are various criteria suggested by Australia Demonstration Company Publicity of product Public relations/communications Personal sales by the sale representatives Sales promotions that are inclusive of tastings and demonstrations happening in-store and at the events These are unpaid direct promotion through stands and giveaways at events Participation in the trade shows Direct advertising Via website  Along the promotional materials like- brochures, presentations, point of sale, fliers Leverage to a unique insight for target — for example if one e-caters to fashion industry with limited time and budget