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Merchandising: From packaging to effective product promotions!

Shopping Centre Promotions
Merchandising companies are involved in almost everything that you see when you visit a retail store. From installation and setup of your store to displays and signs used, to promotional methods employed- all are looked after by merchandising companies.

Entice your prospective buyers with effective product demonstrations:

If you are launching a new product or an improved version of an existing product, shopping centre promotions and product demonstrations are the ideal choice. These techniques are a great way to get your product into the market and into the hands of your customers.

What role does an effective product demonstration play?

As part of the marketing mix, an effective product demonstration helps in introducing a new product or new versions of a product into the marketplace. The basic idea is to attract the prospect by showcasing the product and letting him touch, feel and experience the product. A great product demonstrator will use tact, knowledge and smart sales techniques to explain about the features of a product luring the customer to quickly make a purchase.

Shopping centre promotions:

Shopping centre promotions are an excellent way to attract customers to your store and keep them coming back. A great demonstration company can provide you with trained staff for product launches, competitions, surveys and POS promotions. It is important that your chosen promo staff is familiar with the locality where your store is located so that they can direct your prospective customers to the event area or to your store.

In-store demonstrations:

Large retail locations as departmental stores, supermarkets and shopping malls are ideal for in store demonstrations. Food and beverage products, personal grooming items and housekeeping products are the most suitable for this type of demonstration. Samples can be distributed to prospects or products can be displayed in front of the customers with a trained product demonstrator talking to the audience about its features and benefits.

Keys areas to focus on when carrying out a product demonstration in Victoria:

While carrying out product demonstration, one should focus on the effect. A great product demonstration is one that can motivate the customer into actually buying the product.
Fact, features and benefits followed by creating an urgency for the product is the key to a successful demonstration.

While talking about facts and features of a product create the scope for sale, urgency makes the sale happen. Creating urgency needs a bit of tact and creativity on the part of the product demonstrator so that he/she does not appear pushy. It is about making the prospective customer feel that the product is really good and they should go for it.

ADC Demos is a leading product demonstration company in Australia helping businesses promote their products to leading stores and supermarket chains. For details, please visit


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