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Effective Product Demonstration can drive your business sales

Product Demonstration
Sampling can be for food products, toiletries or makeup. It is an effective marketing technique that engages all five senses – sight, sound, smell, touch and taste- of a potential buyer. This in turn helps engross your prospect emotionally and drive sales thus making it a popular retail marketing tool. Sampling is equally helpful when introducing a new product or new variants of the existing one.

Product Demonstrations are all about demonstrating the features of your product in tandem with its benefits for the shopper. A great product demonstration company focuses on interaction designs and custom styling of the sampling station so that it matches the brand and its products. Hiring skilled demonstrators for your campaign is equally important as they act as ambassadors for your brand.

These techniques put your products directly into the hands and minds of the potential customers. Trying out something is always exciting and also ensures your target buyers do not deviate to something else.

It includes:
  • Product introduction & demonstration
  • Food & Beverage sampling
  • Themed Product sampling – Season based
  • In Store demonstration techniques
Such demonstrations and sampling techniques can be executed at any location from supermarkets, universities, and train stations to specially designed road shows.

So, how exactly does product sampling and demonstration work?

Sampling drives sales by overcoming the perils of buyer opportunity costs. Often customers have a repetitive buying habit, making it difficult for fresh product developments or lesser established brands to secure a market share. Offering samples or designing a great product demonstration can force your prospect to think wider and break the already established purchase behaviour.

It is important to make a smart selection of your demonstration and sampling locations so that you can tap huge groups of a well-defined audience. Skilled and experienced product demonstrators make sure that your prospects are approached at a time that they are most inclined to make a purchase. If you have a competitive product, product demonstrations and food sampling techniques do provide a great opportunity to showcase the benefits of your new product and change opinions of your target audience.

ADC- Australian Demonstration Company is a leading product demonstration company in Sydney Australia helping promote your products in leading supermarkets, malls and big retail stores.

At ADC our product demonstration specialists are extensively trained and briefed so that they articulate the products’ features and benefits well to the audience. Our promo staff act as ideal ambassadors for your brand. They are friendly, approachable and adopt a proactive approach. Each visitor is greeted with a broad smile and then introduced to the product highlighting its benefits to the prospective buyer.

With the best trained staff and operation system, ADC assures you of dedicated food sampling and product demonstration services anywhere in Australia to support your business goals.

Get in touch with our campaign experts for more on our product demonstration experience and innovative techniques. Visit www.adcdemos.com.au Now!!

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