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Food Sampling For Greater Sales

A product demonstration is one of the most effective ways that the food and beverage industry has found to popularize new products and increase sales for older ones. When it comes to food and drink, people are always ready to spend money without any second thought. Still, it becomes difficult to get people to open their wallets when it comes to buying something totally new. This is because it is very easy to get into a comfort zone with certain products which have been used for years or even generations! To cause a disruption in this pattern and get people to venture out of this comfort zone and try something new is what companies are constantly striving for.

This is where food sampling comes into the picture. When people are given an opportunity to taste, see, smell, touch, or feel something new, there are very few people who would actually decline. As there is no commitment to buy the product, their natural curiosity gets the better of them and they venture out of their comfort zone to try the new product. Once they have tried it, the first step to winning over their hearts is over. After that, the quality of the product and the discrete sales pitch of the product demonstrator is all it takes to win them over completely and get them to pick the product and get the cash registers ringing!

Shopping center promotions often have more chances of success than traditional advertising or even digital advertising precisely because of this factor. After all, seeing a food or beverage on television or reading about it in a magazine, newspaper, or on a website cannot match with the experience of actually sampling it in real. No matter how stunning or vibrant an advertising maybe, when people get the experience of actually tasting a product, they are more likely to take a more positive decision regarding buying it.

ADC Demos has specialized in the field of product demonstrations across industry verticals but have been especially successful in food sampling events through their innovative and creative demonstrations. With a highly trained personnel and well thought out product demonstration, they have been successful in increasing sales for a variety of brands across the country, both for multinational companies and local brands. This is a great investment for companies who get a fantastic return on their investment when sales increase substantially!


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