When you look into a retail shop store, it is natural to be involved in the marketing of certain property to the customers and to the local community. Shopping is mainly influenced by two factors and they are shopping patterns of people and seasonal changes. The marketing of property also needs to be structured in a similar way. Here are some ideas regarding the establishment and the running of shopping centre marketing management program. It is essential to consider the tenancy mix of the property and later identify any kind of expected changes in the mix. If at all any tenant would probably leave the property, the marketing strategy has to be adjusted accordingly. It is important to focus on such tenants whom you know. It is important to consider the local community and the holidays or celebrations that take place all over the year. This could be the trigger points meant for the special marketing process within the property. The community celebrations could be merged to the activiti...

What to make your product demonstration an unparalleled success? In the case of increasing competition from brands in nearly any category in every supermarket store, mall, or even the next-door grocery store, it is no wonder that merchandising companies are leaving no stone unturned and entrusting their shopping center promotions in the hands of professional companies such as ADC. How choosing a professional company makes a difference There are any number of product demonstration companies that can promise you the moon but very few who actually deliver results. For merchandising companies, these results mean measurable and significant increases in the sales of the targeted product which can be directly linked to the shopping center promotions. This is what ADC specialises in and why it is the most trusted product demonstration company in Australia for brands across a wide range of industries. How do product demonstrations make a difference? If you look at any supermarket shelf, in an...

Merchandising companies are always on the lookout for different ways of promoting their products and services, whether it is a newly launched one or one that has already been there for a while. There are many different channels of marketing now, more than ever before, from digital marketing and social media marketing to the age-old print and electronic media marketing as well as the ever ubiquitous billboards. However, there is one form of marketing that has stood the test of time on account of its efficiency and proven success-and that is shopping center promotions. How does a product demonstration help merchandising companies? A product demonstration can be conducted for a wide variety of products in different categories, whether it is for the beauty and cosmetics industry or the food and beverages industry or even for the electronics appliances industry. Product demonstrations give the customers a first-hand view of what a product feels like, tastes like, looks like, or how it wo...

Merchandising companies in Australia, whether start-ups or well-established one's, have long since known and experienced the benefits of shopping center promotions that market their product, whether it is a food and beverage product or an electronics consumer product, or anything in between. From statistics to the actual business revenue reports, they can see how people respond positively to a product demonstration, which results in greater sales for that particular product. It doesn’t matter if a product has been languishing on the shelves for ages, but you can rest assured that it will be revived and sales will spike after a product demonstration by a professional company is done. ADC Demos specializes in professional product demonstrations that make a difference to the product, the brand, and the company. They have been  serving the retail industry in Australia for many years, successfully delivering wonderful results for each and every brand they have worked with. Whether it...

A product demonstration is one of the most effective ways that merchandising companies all over the world use to market their products or promote their brand. The very act and process of demonstrating a product to the target audience through a trained person help to break down the barriers that may exist between potential customers and an unfamiliar product. Even in a world that is awash with many other marketing techniques and strategies, a well-designed and executed product demonstration is still one of the most successful ways to get people to overcome their hesitation and buy the product. ADC has proved its mettle in this field by successfully executing a wide range of demonstrations for companies spanning a diverse spectrum of industry verticals. From multinational companies to startups, businesses have benefited from the alluring and effective demonstrations designed by ADC. These demonstrations have been showcased everywhere from high-end boutique malls to the ne...

Australian Demonstration Company popularly known as ADC Demos is a company having its base in Australia, mainly known for promoting products that are manufactured in Australia. The main services that are provided by ADC Demos include merchandising of products, product demonstration, food sampling and demonstration, shopping centre promotion as well as direct marketing of products. The team members of ADC demos are highly efficient and are expert in providing product demonstration strategies that are unique in nature and that will help in attracting more number of customers towards any particular product. The team members are capable enough in understanding the importance as well as uniqueness of all the products and thus offer solutions that are effective in nature. The most important service offered by the ADC Demos is the product demonstration. A proper and innovative product demonstration can help in attracting more number of targeted audiences towards the product. The new techn...

Merchandising is basically promoting and planning for the sales of different products by displaying the products in such a way that it attracts more number of customers. Advertising of the products plays a vital role in the merchandising activity. The activity also includes planning of the marketing strategies, various displaying designs and techniques, discount offers as well as presenting of any particular good at a relevant time in the market so as to attract more number of customers. The biggest difficulty that is normally faced by the merchandising companies is to capture the market so as to attract the customers to buy the new launched products. In many situations after spending a good amount of money for the promotional activities as well as attractive advertisements some products face trouble in finding a suitable place in the market and the sales of the products so not get projected. In such cases the next big decision of the merchandising companies is to find a more suitable...