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Merchandising helps in capturing a sizeable market share

Merchandising companies are usually employed by many large manufacturing conglomerates to market their products. The products are accessed from the domestic market and the international market also. These are marketed in large consumer facilities by the merchandising company to earn a good profit. The products of the manufacturers are marketed, advertised and pushed in the market to catch a sizeable market. The main role of the merchandising companies is to tap the existing market and to push the sales of the product that has been assigned to them.

These companies usually employ demonstrators to familiarize the products to its customers. The job of the demonstrator is to create an interest in the products and to catch the attention of the customers. Demonstrator is an employee of the merchandising company who is employed exclusively to promote products to influence the sales pattern. You can see them mostly in large super markets and huge malls where usually a huge crowd comes in for various purchases and for the sake of entertainment. Demonstrators should possess good communication skills and be good sales people to impress the customers and to create a good impression regarding the product.

Food sampling means distributing the samples of the actual food product. When a new food is introduced in the market, attention for the product is gained through advertising and food sampling. Samples of the food are distributed to access the likeability of the food item. The actual comments of the customers are taken into consideration as to if they like the food. The customer is given the sample to accustom the customer about the product and know the customers’ likes and dislikes regarding the product.

Main benefit of food sampling

  • The customer gets to know the exact taste of the product.
  • The customer can understand the desirability of the product or if he or she would like variations in the product.
  • When the food is sampled, the demonstrator can get to know the reaction of the customer.

The food sampling helps the food product manufacturers understand their customer base better and helps in gaining a steady market for their products.

Merchandising companies like ADC among other companies seem to do a good job with the help of expert demonstrators.


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