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In-store demonstration making way in the world of marketing

Since the inception of internet marketing, many small business owners have shifted from the traditional marketing mediums to promote their products. These business owners are more focused on spending their marketing budgets on web promotions. Without a doubt, online product promotions help your business expand. But using it in together with in-store promotions can be highly advantageous to achieve greater results.

What are shopping centre promotions?

Companies who are willing to promote their product through shopping centre promotions generally hire companies who have experience and well-trained staff to do endorse your products in shopping centres. These people demonstrate all benefits and features of your product in such a manner that the consumer is convinced to buy the product.

In-store product demonstration is a new and effective marketing technique designed to attract customers to the shopping centres. People who visit the stores are already in the mode of buying products. With such customers, cracking a sale is not tough. 90% of times these potential customers are converted into sure shot buyers of these products. Moreover, they also help in building awareness about your business. Both the methods together, online and in-store promotions help in capturing a wider audience.

Industries benefited

Though in-store demonstrations are applicable for all kinds of industries, however, one industry that is hugely benefited with this kind of advertising is the food and beverage industry. Due to options like food sample tasting, customers can easily experience the real taste and flavor of the product and then only if they like they would buy it. With the help of food sampling method, the demonstrators make the customer taste the sample of food products and inform them about their benefits. Customers find it convenient when buying a new product in the market.

ADC Australia has been assisting many companies with product demonstration services since 2000. It is also one of the leading companies in the field of in-store demonstrations. It is because of their experience and shopper marketing tactics, they have helped many small businesses increase sales and brand awareness.


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