Skip to main content

Fantastic Food Sampling Tips to Tantalize Taste Buds

Have you just come up with your very own food business idea? If so, then you need to reach out to people and show them why they should spend money on the food you make. You can do this by investing in shopping centre promotions that involve providing free samples to the folks interested in trying out your food. Over the course of this blog, we would like to share a few tips with you so that you can make the entire promotional process of providing free food samples a resounding success.

#1: Make Your Kiosk/Booth Look Appealing

Shopping centres already have so much colour for the eyes to feast on. If you don’t make your kiosk/booth colourful in such an eye-catching environment, absolutely no one would show interest in your kiosk, no matter how amazing the food on offer is. So, first things first, make your kiosk/booth colourful and appealing.

Complement your kiosk with sleek uniforms for the staff members involved in the demonstration and food sampling process. Ensure that you pick well-behaved and courteous people for the job who will stick to all hygienic standards to maintain food safety.

#2: Be Generous with the Food Samples

Generosity should be your priority when providing free food samples to your target audiences. Just because you are offering free food doesn’t mean that the samples will be small-sized and poorly-made. Remember, if you are new to the food business, the quality of your samples will determine how much people would want to keep eating your food.

Along with the samples, you could also provide coupons to people that would allow them to make future purchases at attractive discounts. If people like your food, you can be sure that they will come back again to eat some more of the best that you have to offer.

#3: Target Shopping Centre Promotions During Weekends and Festivals

When are people most likely to make their way to shopping centres? Definitely not on weekdays when they are bogged down with work from morning until evening. Statistics show that shopping centres experience the highest footfall during the weekends and the most popular festivals. So you should always target these times for your promotional activities.

Providing people with food samples during these times offer your business the chance of getting noticed by a large number of people. Even though not all people would probably be interested, you would still stand a chance of getting a fair few to taste your food, especially if you can back it up with a great presentation.

#4: Show Them Your Secret

A lot of food businesses shy away from revealing how they make their trademark dishes. However, this is not always a good thing. Agreed, trade secrets do have their charms, but what’s the harm in sharing a secret or two, if not all?

The best way to do this is to prepare the food samples in front of them. While it is undoubtedly a tough task to operate a live kitchen as people around the kiosk move about constantly, if you execute it well enough, it can work wonders. Doing this would also go great lengths to show people that you aren’t using excessive oil and spices in your cooking.

For quality food sampling promotions, get in touch with ADC (Australia Demonstration Company). ADC is a company that has worked tirelessly since 2000 to create unique product promotion campaigns for a wide variety of clients.

Comments

Post a Comment

Popular posts from this blog

Shopping centre promotions – The best marketing technique

Today, most of the advertising and marketing is done through online media. But, there is something that holds back customers from buying the products they view online. It doesn’t matter, to them to let go of the discounts and instead walk to a nearby store to check out the product physically. Some products- services marketing simply don’t work solely with online means of advertising. The marketing companies and agencies are using both online and offline modes to do the best marketing promotions for company products. The best places where people can actually see and feel the products are the malls or any stationary place where people can walk. The Product Demonstration is an idea through which demonstrators demonstrate their product use, show them how it is used, when and where it can be used and how buying the product can greatly benefit them. How the shopping centre promotion help Most customers today are buying impulsively as far as the product looks appealing to them. So for bra...
Post a Comment
Read more

Utilize the power of Product Demonstration to boost sales

Product demonstration is one of your most important tools when it comes to promoting your product to your prospects. Merchandising companies offer various promotional techniques as product demonstration, food sampling and more to create interest, inform and educate consumers about new or improved version of existing products. Effective product demonstration techniques can transform a prospect into an actual buyer. Food Sampling: Food sampling technique as the name suggests is about distribution of food samples in malls, hypermarkets and other busy areas. Offering free samples can be of great benefit as it gives your prospects a chance to taste your product, ask questions that come instantly after tasting an item and also help you gather crucial feedback. In –store product demonstration technique In store product demonstration applies to any product that you want your consumer to have a more hands on experience to create interest. Rather than hearing a stale sales pitch, consumers a...
Post a Comment
Read more

Improved Brand Marketing with Demonstrative Promotions

Shopping Centre promotions is an integral aspect of field marketing. It is an effective way of getting a brand out in the market and placing it in the hands of potential customers. It caters to a wide variety of promotional display needs. Promotions for shopping centres include combining products with customized branding to make the product appealing in the eyes of passers-by. The people representing a brand should be reliable, enthusiastic, and engaging. An intrinsic aspect of promotions is organising events to keep the customers involved. This includes- free giveaways, raffles, competitions, sign-up programmes, interactive shows, and gift with purchase. The Effectiveness of Shopping Centre Promotions Promotional activities in a shopping centre environment tend to enhance the chances of meeting a multifaceted target audience with the majority of them having higher disposable income. Not only does a shopping centre set-up provide greater footfall it also increases access to people fro...
Post a Comment
Read more