Skip to main content

Take products straight to prospects with a professional product demonstration Company in Sydney

Product demonstration has become an integral part of marketing and more and more merchandising companies are using demonstrations & shopping center promotions to take their products to the prospective customers.  Shopping centre promotions are generally performed at large retail outlets as shopping malls and supermarkets and aim at luring prospects with interesting events, free giveaways, discount coupons and gifts with every purchase.

Product demonstrations are all about interactive sales presentation of products that includes video presentations or providing prospects with test samples. The technique works great when used to introduce a new product or new versions of an existing product in the market.

Here are some of the key benefits of product demonstration:

Helps In Positioning your Brand:
Effective product demonstrations can help in brand positioning. Make your product stand out uniquely within the competitive retail space!

Attracts and Engages:
Great product demonstrations attract customers, inform and educate them. With visual support, such demonstrations improve the quality of your presentation. The use of five senses – sight, touch, sound, smell and taste make product demonstrations highly appealing as compared to simply listening to a sales pitch.

Educate customers:
Prospective buyers not only get to know about the unique features of a product but how they can best use these features and the benefits they will enjoy. To enhance the overall effect, professional product demonstration companies also provide printed information along with the demonstration.

Free take home samples:
Often free samples are offered as incentives to prospects to encourage them try a new product.

Sense of ownership:
In case of big investments as a car or an expensive music system, product demonstrations offer prospects a sense of ownership. With a test ride or by giving them an opportunity to operate or check out different features of the music system, people feel more connected. It is this feeling of ownership that often acts as a major step to converting a prospect into a buyer.

Conducting an effective product demonstration that entices and educates customers motivating them to make a purchase is not as easy as it seems. Here are some points you need to keep in mind when carrying out product demonstrations.

Know your product inside out!
Make sure you are familiar with all the buttons, links, features and working of the product. Make a list of questions and try answering them in a way that will satisfy your prospective buyer.

Practice and more Practice!
Practice your presentation again and again. You may want to create a demo script that in detail outlines the process you will follow during the presentation.

What are the goals of the demonstration?
Apart from making a sale, your goal could be getting feedback or referrals. Keep your goal in mind while you carry out the demonstration. Go through each screen slowly, ask questions and pause in between to initiate a two sided conversation.

ADC or the Australian Demonstration Company is a leading product demonstration company that offers skilled demonstrators for all your product demonstration and shopping centre promotion needs. For more details, please visit


Popular posts from this blog

Choose Service to Promote In-store Product in Malls

Bringing in better traffic can be difficult for small scale businesses. With increasing competition in the market, it requires planning for effective methods of promotion. For promoting products in malls, you have to be honest and know the correct use of humour. Try to communicate with your target group to attract their attention to the service that the company offers. Holding Events - Part of Shopping Centre Promotions Try to give better customer experience at the promotion centre, bringing in more customers to the store. It calls for organizing a virtual event or party for the success of brand promotion. With a successful event, you can count more people to visit the store and ask for your company's service or product. By holding events, it can help grab the attention of the target group better. The events are an effective way to show how the brand appreciates customers.  Benefits of Windows Display For Shopping Centre Promotions , a creative way of window display a

An In-Depth Guide about Shopping Centre Promotions

You must have come across varied kinds of shows and games being played in the shopping malls every day. Have you ever wondered why do these corporate companies keep on organising such activities in the shopping malls? That is mainly because they get to enhance their brand’s visibility through such a platform. Shopping Centre Promotions are one of the easiest and convenient ways to launch your new products in the market. Here, you do not have to pay for any shows but only for the organisers. Also, the most significant advantage is that you can select your target audience pretty quickly and get to interact with them on a personal level. The more you interact and motivate them about the brand, the more attention is received by the products. So, here are some vital points to consider before starting your promotional event in any shopping centre: Know Your Audience One of the first things to do will be to identify the audience niche. In case you are a cosmetics company, you

Top Essential Things to Consider About Shopping Centre Promotions

Are you looking for the perfect platform to launch your brand? Do you want to reach out to the maximum audience with your newly launched products? If these questions are on your list, you might consider the option of shopping centre promotional events. A shopping centre offers you one of the biggest platforms to showcase your brand and products to the audience. These malls have huge footfalls every day. That is why they offer such a significant way to promote any brand in the market. Therefore, here are some of the things to consider why heading for shopping mall promotional events: What Are Your Goals? The first and essential thing to consider would be the goal of your promotional event. You are getting one of the best platforms to showcase your products in the market. That is why it is vital to determine the objectives well before you arrange for such an event. Also, make sure that the strategies are SMART: specific, measurable, achievable, realistic along with time-framed.