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ADC: All about Product Demonstrations & shopping centre promotions in Australia

Want to get your brand into the market? Shopping centre promotions are a great way to take your brand’s new or improved products straight to the hands of the potential customers. For effective promotions you need enthusiastic and reliable staff who can aptly represent your brand. They should be smart & outgoing, knowing how to lure prospects into buying a product.

The idea is to attract customers and shopping centre promotions are carried out by organising various interesting events as competitions, raffles, free gifts with purchase, discount coupons, interactive shows and so on. The ultimate aim is to drive customers to your store.

Merchandising companies also use product demonstrations when it comes to showcasing products to clients. An effective product demonstration can effectively engage visitors and inform them about the unique selling features of a product. Product demonstrations form an integral part of promotions and score as they involve all the five senses of sight, smell, sound, touch and taste.

Standing in front of an unknown group and demonstrating a product is often not easy as it looks. Preparedness is very important and this includes a number of things. Right from the appearance of the demonstrator to how clean and organized the presentation area looks, it all adds to a successful demonstration. Do you have a backup plan ready in case there is some problem? Are you ready to face objections? Most importantly do you look confident? When hiring for the services of a product demonstration company, make sure you analyze that the presenters fulfill these criteria.

Next comes the tact of presenting. The idea is to engage the prospect and make it all look so attractive and the prospect actually desires for the product. One point of caution: Ensure that the presentation looks like a conversation and not appear to be a boring one way speech. Initiate a two way communication- Involve your audience, ask questions so that they speak up and that keeps the flow on.

When conducting a product demonstration, it is important to ensure that you explain how the product is going to benefit the buyer rather than simply explaining what special features it has. Remember the buyer or end user is interested in knowing why he should shell out dollars on this product and how the product is going to benefit him/her.

There are various product demonstration companies across Australia offering professional demonstrations and shopping centre promotions to create buzz about a new product and attracting more footfalls to your store.

ADC is a leading name in the world of product demonstration and promotion. With a team of skilled presenters and promotional staff ADC can help take your brand and its products to hyper markets, malls and stores.
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