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Using customer’s taste buds to promote your food brand

When it comes to promoting a food product in the market, product demonstration can prove to be an effective way for brand promotions. In the research conducted recently, it has been proved that food and beverage industry have found in-store demonstrations effective in increasing sales for their existing as well as new products.

It is not easy to gain customer confidence when it comes to food. People are not comfortable buying a new brand unless they are fully satisfied with the taste. This is because they are used to the taste of the food they have consumed it for generations. Hence, it becomes quite challenging to make these customers jump out their comfort zone and try new products. But, when you offer a customer with food samples for testing and if they are pleased with the taste, they can turn out to be potential customers of your product.

Food sampling is a great way to push customers out of their comfort zones and venture out into something new. When a customer gets an opportunity to touch, taste and feel a food item, 6 out of 10 people may like your product and even buy it. The intent here is first winning the hearts over and then reach out to their wallets to shell out money. So, as a company, if you have managed to pass the first step, then the next step would be to make the consumer aware of different features and benefits of your product. To make a win here, a product demonstrator need to make a sales pitch that can easily win the hearts over.

ADC demos have been dealing with product demonstrations and have managed to create success stories in food and beverage industry. With the help of their trained staff and innovative campaign designs, they have helped many brands in boosting their sales. So, if you are looking for a return on investment by increased sales, ADC demos is the company to contact.

To sum it up, consumers are becoming smart these days. They are not easily tempted to buy food items even if their favorite celebrity is promoting a brand. They would rather experience it and then take a more positive decision of buying. So, use this innovative and effective method to promote your food brand.
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