Skip to main content

Using customer’s taste buds to promote your food brand

When it comes to promoting a food product in the market, product demonstration can prove to be an effective way for brand promotions. In the research conducted recently, it has been proved that food and beverage industry have found in-store demonstrations effective in increasing sales for their existing as well as new products.

It is not easy to gain customer confidence when it comes to food. People are not comfortable buying a new brand unless they are fully satisfied with the taste. This is because they are used to the taste of the food they have consumed it for generations. Hence, it becomes quite challenging to make these customers jump out their comfort zone and try new products. But, when you offer a customer with food samples for testing and if they are pleased with the taste, they can turn out to be potential customers of your product.

Food sampling is a great way to push customers out of their comfort zones and venture out into something new. When a customer gets an opportunity to touch, taste and feel a food item, 6 out of 10 people may like your product and even buy it. The intent here is first winning the hearts over and then reach out to their wallets to shell out money. So, as a company, if you have managed to pass the first step, then the next step would be to make the consumer aware of different features and benefits of your product. To make a win here, a product demonstrator need to make a sales pitch that can easily win the hearts over.

ADC demos have been dealing with product demonstrations and have managed to create success stories in food and beverage industry. With the help of their trained staff and innovative campaign designs, they have helped many brands in boosting their sales. So, if you are looking for a return on investment by increased sales, ADC demos is the company to contact.

To sum it up, consumers are becoming smart these days. They are not easily tempted to buy food items even if their favorite celebrity is promoting a brand. They would rather experience it and then take a more positive decision of buying. So, use this innovative and effective method to promote your food brand.

Comments

Popular posts from this blog

Shopping centre promotions – The best marketing technique

Today, most of the advertising and marketing is done through online media. But, there is something that holds back customers from buying the products they view online. It doesn’t matter, to them to let go of the discounts and instead walk to a nearby store to check out the product physically. Some products- services marketing simply don’t work solely with online means of advertising. The marketing companies and agencies are using both online and offline modes to do the best marketing promotions for company products. The best places where people can actually see and feel the products are the malls or any stationary place where people can walk. The Product Demonstration is an idea through which demonstrators demonstrate their product use, show them how it is used, when and where it can be used and how buying the product can greatly benefit them. How the shopping centre promotion help Most customers today are buying impulsively as far as the product looks appealing to them. So for bra...

Ideas on Fruitful ‘In-store’ Demonstrations

‘In-store’ demonstrations prove to be of great success. The education and experience acquired from the ‘in-store’ product demonstration have proved to be the ‘valuable asset’ which pushes our competition and dreams. The ‘product demonstrations’ are wonderful opportunities for the buyers, brand owners and stores for creating a community and increasing the sales. In the modern era of online shopping and e-commerce stores, the e-portals creates an enriched shopping experience and brings the brand owners, manufacturers as well as the buyers through rewarding shared experiences. For effective ‘in-store’ demonstration here are some Ideas which would help in strengthening your relationship and increasing your sales. Right Type of Space: For successful ‘in-store’ product demonstration, the right amount and type of space could make a huge effect on the final outcome. Back corners, crowded spaces or front doors are inappropriate spaces for successful customer interaction with the brand owners ...

An In-Depth Guide about Shopping Centre Promotions

You must have come across varied kinds of shows and games being played in the shopping malls every day. Have you ever wondered why do these corporate companies keep on organising such activities in the shopping malls? That is mainly because they get to enhance their brand’s visibility through such a platform. Shopping Centre Promotions are one of the easiest and convenient ways to launch your new products in the market. Here, you do not have to pay for any shows but only for the organisers. Also, the most significant advantage is that you can select your target audience pretty quickly and get to interact with them on a personal level. The more you interact and motivate them about the brand, the more attention is received by the products. So, here are some vital points to consider before starting your promotional event in any shopping centre: Know Your Audience One of the first things to do will be to identify the audience niche. In case you are a cosmetics company, you...