Skip to main content

Using customer’s taste buds to promote your food brand

When it comes to promoting a food product in the market, product demonstration can prove to be an effective way for brand promotions. In the research conducted recently, it has been proved that food and beverage industry have found in-store demonstrations effective in increasing sales for their existing as well as new products.

It is not easy to gain customer confidence when it comes to food. People are not comfortable buying a new brand unless they are fully satisfied with the taste. This is because they are used to the taste of the food they have consumed it for generations. Hence, it becomes quite challenging to make these customers jump out their comfort zone and try new products. But, when you offer a customer with food samples for testing and if they are pleased with the taste, they can turn out to be potential customers of your product.

Food sampling is a great way to push customers out of their comfort zones and venture out into something new. When a customer gets an opportunity to touch, taste and feel a food item, 6 out of 10 people may like your product and even buy it. The intent here is first winning the hearts over and then reach out to their wallets to shell out money. So, as a company, if you have managed to pass the first step, then the next step would be to make the consumer aware of different features and benefits of your product. To make a win here, a product demonstrator need to make a sales pitch that can easily win the hearts over.

ADC demos have been dealing with product demonstrations and have managed to create success stories in food and beverage industry. With the help of their trained staff and innovative campaign designs, they have helped many brands in boosting their sales. So, if you are looking for a return on investment by increased sales, ADC demos is the company to contact.

To sum it up, consumers are becoming smart these days. They are not easily tempted to buy food items even if their favorite celebrity is promoting a brand. They would rather experience it and then take a more positive decision of buying. So, use this innovative and effective method to promote your food brand.


Popular posts from this blog

Choose Service to Promote In-store Product in Malls

Bringing in better traffic can be difficult for small scale businesses. With increasing competition in the market, it requires planning for effective methods of promotion. For promoting products in malls, you have to be honest and know the correct use of humour. Try to communicate with your target group to attract their attention to the service that the company offers. Holding Events - Part of Shopping Centre Promotions Try to give better customer experience at the promotion centre, bringing in more customers to the store. It calls for organizing a virtual event or party for the success of brand promotion. With a successful event, you can count more people to visit the store and ask for your company's service or product. By holding events, it can help grab the attention of the target group better. The events are an effective way to show how the brand appreciates customers.  Benefits of Windows Display For Shopping Centre Promotions , a creative way of window display a

An In-Depth Guide about Shopping Centre Promotions

You must have come across varied kinds of shows and games being played in the shopping malls every day. Have you ever wondered why do these corporate companies keep on organising such activities in the shopping malls? That is mainly because they get to enhance their brand’s visibility through such a platform. Shopping Centre Promotions are one of the easiest and convenient ways to launch your new products in the market. Here, you do not have to pay for any shows but only for the organisers. Also, the most significant advantage is that you can select your target audience pretty quickly and get to interact with them on a personal level. The more you interact and motivate them about the brand, the more attention is received by the products. So, here are some vital points to consider before starting your promotional event in any shopping centre: Know Your Audience One of the first things to do will be to identify the audience niche. In case you are a cosmetics company, you

Top Essential Things to Consider About Shopping Centre Promotions

Are you looking for the perfect platform to launch your brand? Do you want to reach out to the maximum audience with your newly launched products? If these questions are on your list, you might consider the option of shopping centre promotional events. A shopping centre offers you one of the biggest platforms to showcase your brand and products to the audience. These malls have huge footfalls every day. That is why they offer such a significant way to promote any brand in the market. Therefore, here are some of the things to consider why heading for shopping mall promotional events: What Are Your Goals? The first and essential thing to consider would be the goal of your promotional event. You are getting one of the best platforms to showcase your products in the market. That is why it is vital to determine the objectives well before you arrange for such an event. Also, make sure that the strategies are SMART: specific, measurable, achievable, realistic along with time-framed.