Skip to main content

How to successfully conduct a product demonstration?

The product demonstration proves its metal over all other promotional and sales tool. However its success can be foreseen only if it is conducted in the most effective manner.

No matter if it is done on the roadside or it is made part of shopping center promotions the way it is organised and put forward will decide its forcefulness.

Here are few tips to organise and conduct a flawless demonstration at merchandising companies’ partners:
  • A Tailor made approach:  The demonstrator must not forget that every customer is different with unique perspective and expectations. One must always ask about customer’s specifications and then shall put forward the product as to make it look like an ultimate product for them. This can only be done if a logical and practical sync is attained between the needs and the benefits product promises.
  • Bring in the real time customers: It has been rightly said that the word of mouth is one of most trusted source of reviews. And when word of mouth is coupled with live demonstration of the product, the impact and mark it leave in the customer’s mind will get doubled.
  • Practice thoroughly: The representative must practice the demos as many times as possible. And not only the practicing would help but also thinking of all possible scenarios, concerns and queries the customer may come up with would. This is because if even for once the demonstrator fumbles and fails to convince about the effectiveness of the product the crowed will begin to disperse in no time.
  • Step in to the customer’s shoes:  Since the representative has to think about all possible situations a customer may feel trapped in, they have to imagine themselves as a customer. And it can be done by using the product themselves.  And thus a genuine trust and likability for the product can be communicated to the customer.
  • Propose sale:  Post the entire demonstration one must propose a sale. If it is not done, that it would appear that the representative is not convinced themselves and thus the product not be purchased.

Comments

Post a Comment

Popular posts from this blog

Shopping centre promotions – The best marketing technique

Today, most of the advertising and marketing is done through online media. But, there is something that holds back customers from buying the products they view online. It doesn’t matter, to them to let go of the discounts and instead walk to a nearby store to check out the product physically. Some products- services marketing simply don’t work solely with online means of advertising. The marketing companies and agencies are using both online and offline modes to do the best marketing promotions for company products. The best places where people can actually see and feel the products are the malls or any stationary place where people can walk. The Product Demonstration is an idea through which demonstrators demonstrate their product use, show them how it is used, when and where it can be used and how buying the product can greatly benefit them. How the shopping centre promotion help Most customers today are buying impulsively as far as the product looks appealing to them. So for bra...
Post a Comment
Read more

Utilize the power of Product Demonstration to boost sales

Product demonstration is one of your most important tools when it comes to promoting your product to your prospects. Merchandising companies offer various promotional techniques as product demonstration, food sampling and more to create interest, inform and educate consumers about new or improved version of existing products. Effective product demonstration techniques can transform a prospect into an actual buyer. Food Sampling: Food sampling technique as the name suggests is about distribution of food samples in malls, hypermarkets and other busy areas. Offering free samples can be of great benefit as it gives your prospects a chance to taste your product, ask questions that come instantly after tasting an item and also help you gather crucial feedback. In –store product demonstration technique In store product demonstration applies to any product that you want your consumer to have a more hands on experience to create interest. Rather than hearing a stale sales pitch, consumers a...
Post a Comment
Read more

Improved Brand Marketing with Demonstrative Promotions

Shopping Centre promotions is an integral aspect of field marketing. It is an effective way of getting a brand out in the market and placing it in the hands of potential customers. It caters to a wide variety of promotional display needs. Promotions for shopping centres include combining products with customized branding to make the product appealing in the eyes of passers-by. The people representing a brand should be reliable, enthusiastic, and engaging. An intrinsic aspect of promotions is organising events to keep the customers involved. This includes- free giveaways, raffles, competitions, sign-up programmes, interactive shows, and gift with purchase. The Effectiveness of Shopping Centre Promotions Promotional activities in a shopping centre environment tend to enhance the chances of meeting a multifaceted target audience with the majority of them having higher disposable income. Not only does a shopping centre set-up provide greater footfall it also increases access to people fro...
Post a Comment
Read more