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Tips for Effective In-store Demonstrations

In-store demonstrations are important for the success of products. The experience and education acquired from in-store product demonstration have proved to become a valuable asset that pushes us much beyond our dreams and competition. The product demonstrations prove to be great opportunities for the brand owners, shoppers and the stores for building a community and driving sales. In the age of e-stores and online shopping, the online portals create a rewarding shopping experience for the buyers by bringing the manufacturers, brand owners, and the customers through shared experiences.

For a successful In-store demonstration, here are certain tips that would strengthen your relationship with your customers and drive more sales.

Space: For a successful product demonstration, the right type and amount of space can make a big impact on the final results. Crowded spaces, front doors or back corners are not the right spaces for successful product demonstration and interaction of the brand owners with the customers. It is always not possible to demonstrate an item by where it sits on a shelf. Instead, you must have complementary areas and make-shift space shelf to make it easier for the customers to find a product. A good idea is to make arrangements for demonstration tables next to the complementary products where the customers can easily check out the products.

Timing: Perfect timing is the key to effective shopping centre promotions or product demonstration. For example, arranging for the demonstration of ‘BBQ sauce’ in the month of January does not make sense in the New York city but makes sense in the Arizona state. It is important to work with your suppliers and vendours for choosing the right season for showcasing products. After choosing the right season you must test the results across the various time slots to check out what time works best. For instance, the best slot to sell cereals is the morning and not 3 p.m.

Education: To effectively drive sales you must educate your sales team about the product. It is a good idea to ask the manufacturers for cooking ideas, the fact sheets as well as for a roundup of essential product information (BSI-certified, gluten-free etc.) You can drive sells of products better by educating the staff about the value of the products and giving customers various ideas about using those items. Offering enticing discounts help in the better sale of the products.

Promotion: An important aspect of ‘product demonstration’ is the promotion of the product outside the store. You can make use of the social media sites for demonstrating your products. It is a good idea to draw attention to the upcoming demonstrations and then build an excitement level while creating the reason for connecting with the buyers who interact with the product owners on Instagram, Facebook or Twitter. According to the Australian Demonstration Company, product owners can make use of the social networking sites for increasing sales, awareness and foot traffic.

These are some of the ways to make your in-store demonstration a huge success. Apart from choosing the right space, time, educating your sales team and promoting your brand on the social media sites, it is essential to effectively manage several brand owners at a time for successfully driving product sale.


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