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The Importance of ‘Product Demonstration’

The main purpose of ‘product demonstration’ is to boost sales among the target audience. It includes interactive ‘sales presentations’ like offering ‘test samples’ to customers and showing them creative product video presentations. This innovative ‘marketing technique’ includes new product introduction in retail markets like ‘mass merchandise’ outlets by attracting customers to ‘demonstration booths’.
The Advantages of Product Demonstration
Helps in Brand Positioning:  The main objective of ‘brand positioning’ is making customers acquainted with the exclusive features of products. ‘Product demonstration’ in retail outlets enables the producers to communicate with the customers directly related to the benefits and attributes of the different products. Brand positioning enables a product to gain visibility in a competitive market.
Educating the Customers: During product demonstrations, customers can thoroughly check the different products. For instance, in flower shops, customers can get tips on different ‘flower arrangement’ techniques. As an entrepreneur you can consider handing out ‘printed instructions’ to customers on how to handle fresh flowers during the product demonstrations.
Creative Ways of Selling Old Products: According to the Australian Demonstration Company, product demonstrations are effective for both the brand owners and potential customers. For instance, you can use a particular food product for making a multitude of recipes. You can display these recipes during product demonstrations. Various product owners give out ‘food samples’ to customers for trying out their old products in an all-new way. ‘Product owners’ can include the ‘recipe cards’ as ‘take-away’ home tutorials. These food samples act as an impetus for the consumers to try out their old favourite food items in a new way.
Take-Away Home Samples: Test samples which many entrepreneurs give for taking home, form an integral part of product demonstration. These ‘take-home’ samples urge potential customers to try new products. For instance, during ‘in-store’ plant-based product demonstrations customers can be given special packages as incentives for trying out ‘newly manufactured’ products. The plant-based products help in increasing the life of the fresh flowers and hence need special promotions for encouraging the customers for trying these out.

For the scores of benefits related to product demonstration, many entrepreneurs have made it an integral part of their marketing strategy.


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